Influence Of IPL On Online Food Ordering Apps

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The Indian Premier League(IPL) which is the 20-20 cricket league in India, started its 12th season on 23rd March 2019. The timing of most of the matches clashes with mostly everyone’s dinner time and while watching matches almost everyone prefers to order food rather than cooking it for themselves. Swiggy and Zomato, being the main competitors in the Indian market, come up with various strategies to gain more customers. 

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Power Of Food Coupons. 

Swiggy has started offering a discount which a person can avail by applying the Swiggy coupon code which is available in the Swiggy Coupon section in their application. Zomato has also started offering special discounts during the match hours. Zomato also comes up with much more personal advertising on which the person receives a call from the Zomato executive, informing him/her about the existing offers and how to avail them. If a person ever faces a problem while ordering from Zomato then they can call on the Zomato customer care number which is 24*7 available. Swiggy does not have a direct customer care number, you can get in contact with them by chatting with a swiggy executive on the Swiggy app. Zomato and Swiggy have also increased their servers in order to manage the increased customer flow during the days of the IPL matches.

Location: Gurugram, Haryana, India

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