EVOLUTION AND EXPANSION OF SWIGGY IN INDIA

Swiggy is India’s most known and successful online food ordering and delivery application. It was founded by Namdan Reddy, Sriharsha Majety and Rahul Jaimini in the year 2014. Currently, Swiggy operates in 25  cities in India. Swiggy operates through it’s mobile applications and websites. Users can easily choose their desired restaurant from the list of all the vicinity restaurants. To increase it’s customer base Swiggy keeps offering various coupons for an additional discount which can easily be applied through the Swiggy coupon code tab. The user can make the payment of the order by either paying online or by cash on delivery. 

swiggy coupon code
Swiggy coupon code

There are various sites, such as foodbox.io, that offer it’s users various Swiggy coupon code which helps the users in unlocking an additional discount. Once the order is placed on Swiggy a delivery agent is assigned, who then goes to the restaurant to place the order and then pick it up to deliver to the customer. After the first year of its launch, Swiggy started charging delivery charges which led to Swiggy losing its dominance in the Indian market. Eventually, Swiggy came up with the concept of Swiggy Super. Swiggy super is the membership that is available to all at a nominal price of Rs.49 per month. The Swiggy super members get access to some special Swiggy offers which are not available to the rest of its users. Swiggy super members not only get free delivery on all orders, but they also receive some free gifts upon ordering from certain selected restaurants.
Location: Delhi, India

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